As one of the world’s largest cross-border e-commerce platforms, Amazon holds a highly significant position in the global toy market, and demand in the Canadian market is also continuously growing. With the gradual econoMIC recovery, consumers’ purchasing power will steadily increase, and the children’s products consumer market boasts enormous potential.

Meanwhile, demand for toys and children’s products in the Canadian market shows a continuous upward trend. In recent years, with the steady recovery of the Canadian economy, residents’ disposable income has gradually increased, and consumers’ purchasing power has been continuously enhanced. Families are paying increasing attention to children’s growth, and spending on children’s products has risen accordingly. This has created huge development potential in the children’s products consumer market, attracting numerous merchants to focus on this promising market and strive to seize business opportunities.
It is worth noting that e-commerce platforms in Canada impose strict controls on product quality and safety standards. Basically, all children’s products listed for sale must comply with relevant requirements on lead and phthalates.
As a heavy metal element seriously harmfUL to human health, long-term exposure of children to toys or products with excessive lead content may cause irreversible damage to their nervous system, intellectual development, etc. Phthalates are often used to increase the flexibility of plastic products, but studies have shown that they may interfere with the human endocrine system and adversely affect the development of children’s reproductive systems.
Therefore, by strictly enforcing these standards, Canadian platforms aim to provide consumers with safe and reliable children’s products and protect the healthy growth of children. This also reminds cross-border e-commerce practitioners that when entering the Canadian children’s products market, they must attach great importance to compliance with lead and phthalate content requirements to ensure smooth market access and win consumers’ trust.
Canadian platforms basically require all products to meet lead and phthalate requirements:
• SOR/2018-83 Total Lead
• SOR/2016-188 Phthalates
• SOR/2016-193 Surface Coating Lead
Children’s backpacks, children’s book covers, children’s lunch bags, children’s pencil cases, etc.
• SOR/2018-83 Total Lead
• SOR/2016-188 Phthalates
• SOR/2016-193 Surface Coating Lead
If Amazon contacts you, you must provide relevant documents to confirm product safety. For each product you apply to sell, Amazon requires you to submit specific documents proving that the product has been tested and complies with applicable standards or regulations.
Amazon policy requires that children’s school supplies sold through Amazon websites must meet specified certification standards. If Amazon contacts you, please submit the following information to child-safety@amazon.com:
1. Company name
2. Seller/supplier ID
3. Email address
4. Phone number
5. List of ASINs you apply to sell
6. Test reports issued by ILAC ISO 17025 accREDited testing laboratories, confirming each product has been tested and meets the following requirements:
Product | Standard Requirements |
Children’s Backpacks | SOR/2018-83, SOR/2016-193 & SOR/2016-188 |
Children’s Book Covers | SOR/2018-83 & SOR/2016-193 |
Children’s Lunch Bags | SOR/2018-83, SOR/2016-193 & SOR/2016-188 |
Children’s Pencil Cases/Bags | SOR/2018-83, SOR/2016-193 & SOR/2016-188 |
For more information, please visit the following link: Canada Consumer Product Safety Act (CCPSA)
• SOR/2018-83 Total Lead
• SOR/2016-188 Phthalates
• SOR/2016-193 Surface Coating Lead
• ASTM F404-20/21 Children’s High Chairs Standard
Amazon requires children’s high chairs to be tested and comply with the following specific regulations and standards:
Product: Children’s High Chairs
Regulatory/Standard Requirements:
All of the following:
• SOR/2018-83 – Total Lead Content (Lead Content, Canada Consumer Product Safety Act); AND
• SOR/2016-188 (Phthalates Regulations); AND
• SOR/2016-193 (Surface Coating Materials Regulations – Lead); AND
Any one of the following:
• ASTM F404-21 – Standard Consumer Safety Specification for High Chairs; OR
• ASTM F404-20 – Standard Consumer Safety Specification for High Chairs; OR
• AS 4684-2009 – Children's High Chairs – Safety Requirements; OR
• BS EN 14988:2017+A1:2020 (Children’s High Chairs); OR
• ISO 9221-1:2015 – Furniture – Children’s High Chairs
In addition, all children’s high chairs must bear bilingual (English and French) safety warnings and instructions.
Product | Regulatory/Standard Requirements |
Children’s High Chairs | Any one of the above standards. In addition, all children’s high chairs must have bilingual (English and French) safety warnings and instructions. |
Per Amazon requirements, all infant and toddler feeding products must be tested and comply with the following specific regulations or standards:
Product | Regulatory/Standard Requirements |
Infant & Toddler Feeding Products | SOR/2018-83 – Total Lead Content (Lead Content, Canada Consumer Product Safety Act) SOR/2016-188 (Phthalates Content, Canada Consumer Product Safety Act) SOR/2016-193 – Surface Coatings (Lead Content, Canada Safety Act) (if applicable) |
Infant Bottles Only | SOR/2018-83 – Total Lead Content (Lead Content, Canada Consumer Product Safety Act) SOR/2016-188 (Phthalates Content, Canada Consumer Product Safety Act) Polycarbonate (Item 15, Schedule 2, Canada Consumer Product Safety Act – 4,4'-Isopropylidenediphenol [BPA]) SOR/2016-193 – Surface Coatings (Lead Content, Canada Safety Act) (if applicable) SOR/2016-180 (Infant Bottle Nipple Regulations) |
Infant Bottle Nipples Only | SOR/2018-83 – Total Lead Content (Lead Content, Canada Consumer Product Safety Act) SOR/2016-188 (Phthalates Content, Canada Consumer Product Safety Act) SOR/2016-193 – Surface Coatings (Lead Content, Canada Safety Act) (if applicable) |
• SOR/2018-83 Total Lead
• SOR/2016-188 Phthalates
• SOR/2016-193 Surface Coating Lead
• ASTM F2088-20/21 Bassinet Safety Standard
• SOR/2018-83 Total Lead
• SOR/2016-188 Phthalates
• SOR/2016-193 Surface Coating Lead
• ASTM F2167 Rocker Safety Standard
• SOR/2018-83 Total Lead
• SOR/2016-188 Phthalates
• SOR/2016-193 Surface Coating Lead
• SOR/2016-179 Play Yards
Per Amazon requirements, all infant sitting and lying bassinets must be tested and comply with the following specific regulations or standards:
Product | Regulatory/Standard Requirements |
Infant Lying Bassinets | SOR/2016-152 (Crib, Bassinet and Cradle Regulations) SOR/2018-83 – Total Lead Content (Lead Content, Canada Consumer Product Safety Act) SOR/2016-188 (Phthalates Content, Canada Consumer Product Safety Act) SOR/2014-79 – Polyurethane Foam (Item 16, Schedule 2, Canada Consumer Product Safety Act – Tris(2-chloroisopropyl) phosphate (TCEP)) (if applicable) SOR/2016-193 – Surface Coatings (Lead Content, Canada Safety Act) (if applicable) |
Per Amazon requirements, all infant rockers must be tested and comply with the following specific regulations or standards:
Product | Regulatory/Standard Requirements |
Infant Rockers | SOR/2018-83 – Total Lead Content (Lead Content, Canada Consumer Product Safety Act) SOR/2016-188 (Phthalates Content, Canada Consumer Product Safety Act) SOR/2014-79 – Polyurethane Foam (Item 16, Schedule 2, Canada Consumer Product Safety Act – Tris(2-chloroisopropyl) phosphate (TCEP)) SOR/2016-193 – Surface Coatings (Lead Content, Canada Safety Act) (if applicable) ASTM F2167-19 (Standard Consumer Safety Specification for Infant Rockers); OR 16 CFR Part 1229 (Infant Rocker Safety Standard) |
Per Amazon requirements, all child safety gates and play yards must be tested and comply with the following specific regulations or standards:
Product | Regulatory/Standard Requirements |
Child Safety Gates & Play Yards | All of the following: SOR/2018-83 (Lead-Containing Consumer Products Regulations); AND SOR/2016-193 (Surface Coating Materials Regulations – Lead); AND SOR/2016-188 (Phthalates Regulations); AND SOR/2016-179 (Expandable Gates and Play Yards Regulations) *Applies to child safety gates and play yards containing phthalates. |
In addition, all child safety gates and play yards must be provided with bilingual (English and French) safety warnings and instructions.
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