On December 25, 2025, the revised version of Japan’s Product Safety Four Laws will come into formal implementation, marking a comprehensive upgrade of compliance thresholds for Amazon Japan! According to official notifications from Amazon, all sellers offering electrical devices, batteries, infant toys and other product categories must complete pse certification and METI filing before the deadline. Failure to do so will result in risks such as product delisting and account suspension.

The revision issued by Japan’s Ministry of Economy, Trade and Industry (METI) is known in the industry as the "strictest compliance order in history", bringing three major adjustments:
Electrical products are categorized into specified electrical appliances (116 types, requiring the diamond-shaped pse mark) and non-specified electrical appliances (341 types, requiring the circular PSE mark). Among them, 20 product categories including lithium batteries and power adapters are listed as high-risk products, which must be tested by laboratories accredited in Japan. JJR Laboratories has obtained authorization from Japan’s VCCI and can directly issue test reports compliant with JIS standards.
The new regulations clearly stipulate that overseas sellers must act as specified importers to bear direct compliance responsibilities and must appoint a Japanese domestic manager (local representative). CTBJJR has established strategic cooperation with multiple trading companies in Tokyo and Osaka, providing sellers with compliant local representative services to address the pain point of overseas enterprises lacking a Japanese entity.
Product nameplates must display the PSE mark, filing number (in the format of X-XXXX-XXXX) and local representative information simultaneously. JJR’s case data shows that in 2024, 37% of Amazon sellers faced product delisting due to incomplete label information, with "inconsistency between importer name and filing documents" accounting for the highest proportion.
According to public data released by METI, the product categories covered by the 2025 new regulations have expanded to 214 types, including traditional high-demand goods: mobile phone chargers (PSE certification), children’s scooters (ST certification) and Bluetooth headsets (radio equipment certification). Amazon’s system has launched active monitoring—ASINs without a submitted filing number will be converted to unsellable status at 00:00 on December 26.
After the implementation of the new regulations, market access qualifications for Amazon Japan will become scarce resources. Sellers who proactively establish a compliance system in advance can leverage VC account authorization for distribution to capture market share from non-qualified sellers. Earlier certification brings greater store advantages, such as lower CPC advertising costs and higher BSR ranking compliance rates.
With only 30 days left until Japan’s Product Safety Four Laws take effect, Amazon Japan’s seller backend has begun sending consecutive warning letters to sellers. For Chinese sellers, how can they break through the certification barriers in just one month?
As an officially recommended testing institution by Amazon, Shenzhen JJR Testing Technology Co., Ltd. (CTB) holds dual qualifications of CNAS and CMA, and has provided compliance solutions for over 5,000 cross-border enterprises. We have built comprehensive testing capabilities covering electromagnetic compatibility (EMC), safety regulations, batteries and other fields, offering one-stop services from testing to filing to help you complete complianCE certification efficiently (within 3–7 working days).
Requires manufacturers to register an entity in Japan, and submit an ISO9001 certificate, a complete BOM list and a safety test report.
Focuses on lithium battery products, with 9 key testing items including overcharge protection and drop tests. For power banks, CTB Laboratories can typically issue certificates within 5–7 working days based on actual tests.
METI filing has regional particularities—applications must be submitted through agents designated by Japan’s METI (e.g., CTB). Cross-border e-commerce sellers need to prepare:
① Color scanned copy of the store’s business license
② Product liability insurance policy
③ Electronic version of the Japanese instruction manual
Upon successful filing, a 10-digit notification number will be issued, which must be displayed on the product detail page.
(e.g., Bluetooth devices, Wi-Fi module products, etc.), Amazon Japan also requires telec certification. JJR Laboratories has comprehensive wireless RF testing capabilities, providing one-stop TELEC certification services from standard interpretation and sample testing to certificate issuance, helping Amazon Japan sellers quickly achieve compliance access for wireless products.
For wearable devices such as smart watches and Bluetooth headsets, the Japanese market requires compliance with the Specific Absorption Rate (SAR) standard ARIB STD-T66. This standard specifies safety limits for human exposure to radiofrequency electromagnetic fields, ensuring that the electromagnetic radiation of wearable devices remains within a safe range during normal use. JJR Laboratories is equipped with a 3-meter anechoic chamber and a professional sar testing laboratory, capable of conducting SAR tests on different body parts (e.g., head, torso) in accordance with ARIB STD-T66 to ensure the accuracy of test data.
Starting from 2025, the 6th revised edition of the UN Manual of Tests and Criteria has introduced new requirements for UN38.3 battery transport reports, with key changes including:
① Addition of an altitude simulation test (under pressure conditions ranging from 101.3 kPa to 11.6 kPa)
② Expansion of the temperature cycle test range to -40℃ ~ +85℃
③ Strengthened requirements for battery case impact resistance
JJR Battery Laboratory has obtained CNAS accreditation in the battery testing field and is equipped with a full set of un38.3 testing equipment. It can complete 12 testing items (e.g., vibration, shock, thermal abuse) in accordance with the 2025 revised standard, providing you with a full range of un38.3 certification services.
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