Amazon TIC Direct Validation Overview

What Is TIC Direct Validation?

TIC Direct Validation(also known as Direct Verification) is a new compliance process that Amazon began enforcing in 2025 across multiple categories — including toys, electric mobility devices, and dietary supplements.

Core Change:

Sellers must contact Amazon-approved Testing, Inspection, and Certification (TIC) organizations, which will directly perform product testing/report validation and submit results directly to Amazon.

Sellers can no longer upload compliance documents manuallythrough Seller Central.

TIC Review Requirements

1. Product Quantity per Report:

 It is recommended that no more than 5 similar productsbe included in a single report.

2. Report Types:

 For each listing, two reports are required:

 - Testing Report– issued by the laboratory

 - Validation Report– issued by the TIC organization

 One testing reportmay cover multiple ASINs, but each validation reportcan only correspond to one ASIN.

3. Information Required for Submission:

 a. Validation Application Form(including TFR number + ASIN)

 b. A complete new product sample, including full packaging and labeling (must match the test report and product detail page)

 c. One compliance report

4. Special Material Requirements:

 - Products such as brushes, paints, clay, etc.must include TRA & LHAMAreports.

 - Products like squishy toys or erasersrequire microbiological testing.

Validation Report Requirements

Report Header Information

- Overall Report Status:PASS / FAIL

- TRF (Test Request Form) Number

- Report Issue Date

- DV Tic identification(organization info)

- Report Revision Number & Date(if applicable)

Seller Information

- Company Name

- Contact Information

- ASIN(s) Covered by TRF

- Manufacturer Name and/or Trademark

- Manufacturer Address

Validation Report Format

- Must list all applicable parametersand clearly indicate results as PASS, FAIL, or N/A (Not Applicable).

- Items marked N/Amust be verified to ensure they are truly not applicable.

- Clauses related to testing must include determination results with supporting test data—a “PASS” judgment alone is not sufficient.

- Ensure that all applicable testswere conducted and that test data meets the acceptable limitsdefined by the relevant standard.

- Review that correct testing parameterswere used according to the standard and confirm results meet limit requirements.

- Verify traceability label information, ensuring Amazon is not listed as the distributor, importer, or manufacturer.

Supporting Documents

- Six-sided product photos(must confirm the sample matches the tested product)

- Testing methods used

- Applicable standardsfor the product or components (must use the latest published version)

- Deviation explanations, if applicable

Regulatory Requirements by Marketplace

Specific compliance and regulatory requirements vary across different Amazon marketplaces (e.g., US, EU, UK, JP).

Each TIC organization will provide guidance on the applicable standards and submission details for each region.