For sellers of baby products on the Amazon platform, child safety is an inviolable RED line, and relevant compliance policies are the top priority of platform supervision. Recently, Amazon has issued clear compliance requirements for baby feeding products, covering core dimensions such as prohibited sales scope, testing standards, and document submission, which are directly related to whether the goods can be normally listed and sold.

① Pacifiers: Made primarily of food-grade silicone or latex, BPA-free, with a bionic design that replicates the texture and shape of breast milk. Compatible with feeding bottles, designed with different flow rates in stages, and equipped with air vents to prevent colic and milk choking. Suitable for infants and young children for sucking, feeding, or soothing emotions.
② Feeding Bottles: Commonly made of high borosilicate glass, PPSU, PP, and other materials, which are safe, high-temperature resistant, and support repeated sterilization. Most feature a wide-caliber or handle design for easy formULa filling and cleaning, with clear scale marks on the bottle body for precise milk volume control. Some are equipped with anti-colic channels, serving as core utensils for feeding infants and young children with milk.
③ Drinking Utensils: Including sippy cups, straw cups, etc., featuring spill-proof design with soft spouts or adjustable straws. Equipped with non-slip handles that fit infants' gripping habits, helping babies transition smoothly from bottle feeding to independent drinking. Suitable for daily hydration of babies aged 6 months and above.
④ Feeding Tableware: Covering complementary food bowls, divided plates, silicone soft spoons, etc., made of food-grade safe materials. Most are designed with non-slip suction cups, smooth edges, and high-temperature resistance, suitable for complementary food feeding and babies' independent eating needs, easy to clean, and can reduce accidents during feeding.
Baby feeding products (e.g., feeding bottles, sippy cups) must meet strict compliance requirements; products that fail to meet the standards will not pass platform review. Specific requirements are as follows:
① EN 14350:2020+A1:2023 (Child Use and Care Articles - Drinking Utensils - Safety Requirements and Test Methods)
② Regulation (EU) No. 10/2011 (on plastic materials and articles intended to come into contact with food)
① Appearance and Structure Inspection: Visual and tactile inspection, small parts, protrusions, finger traps, cords and loops.
② Mechanical Strength Testing: Tear resistance, handle and clip load-bearing capacity, sealing flap strength.
③ Functional Performance: Container volume accuracy, drinking accessory connection strength, leak-proof testing.
④ Environmental Adaptability: Boiling water resistance, thermal shock resistance, drop resistance.
① Migration Testing: Specific element migration (aluminum, antimony, arsenic, barium, cadmium, etc.), formaldehyde release, primary aromatic amine migration.
② Harmful Substances: Volatile compound content, 2-mercaptobenzothiazole (MBT) release, antioxidant release.
③ Color Fastness: Chemical stability of decorations, inscriptions, and decals to prevent pigment migration into the mouth.
① Durability Testing: Performance retention after simulating daily use.
② Ease of Use: Handle design, grip comfort, convenience of opening/closing operations.
③ Cleaning and Maintenance: Easy-to-clean structure, detachable component design, sterilization compatibility.
Your product detail page must include the following information:
① Model number, part number, or product number
② Manufacturer or brand name
Sellers must submit complete compliance documents to Amazon. All documents and images must be authentic, original, and unmodified. Specific requirements are as follows:
① Test Report / Certificate of Conformity (CoC): Issued by a laboratory accredited by the EU/UK or its global subsidiaries, clearly certifying that the product complies with the aforementioned regulatory standards.
② Declaration of Conformity: Issued by the manufacturer, brand owner, or importer, must include the name, duties, and signature of the responsible person, and clearly declare the product's compliance.
Images must clearly demonstrate the authenticity and consistency of the product and its packaging, and must include:
① Product model number, part number, or product number.
② Name and address of the manufacturer, importer, private labeler, distributor, or authorized representative.
③ Manufacturing identification information (e.g., batch number, serial number, or other unique identifiers).
④ Product label and complete packaging (including all sides).
⑤ The product itself (displayed from multiple angles).
⑥ For set/bundled products: Separate images must be provided for each component.
① Document Source: Must not be from a certification laboratory whose qualification has been suspended.
② Language Requirements: Product manuals, handbooks, safety information, labels, and warnings must be in the language of the target sales country.
③ Consistency Requirements: Images must prove that the product is completely consistent with the tested sample and the product displayed on the detail page.
④ Format Requirements: All documents must be in their original format, without modification or forgery (Amazon will conduct strict verification).
⑤ Clarity Requirements: Documents and images must be clearly legible to avoid review delays caused by blurred information.
Important Note: Amazon reserves the right to request supplementary compliance documents at any time to verify product safety. Sellers are required to back up documents in advance.
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