What is Amazon's Climate Pledge Friendly Program?

The Climate Pledge Friendly (CPF) program helps buyers on Amazon find and purchase more sustainable products. Products labeled as Climate Pledge Friendly have been improved for sustainability. The CPF program aims to eliminate carbon emissions as much as possible and offset any remaining emissions to achieve its goals. This means making sustainable product improvements to REDuce or minimize carbon footprints and decrease the amount of greenhouse gases that contribute to global warming.

Why is the Climate Pledge Friendly Badge Needed?

Official Free Traffic Support:

Certified products receive at least a 10% boost in targeted traffic. Data shows that products with the badge experience a 60% increase in click-through rates and a 140% increase in conversion rates from new customers compared to similar products.

Increased Exposure through Platform Showcases:

Amazon has dedicated sections to display Climate Pledge Friendly certified products to help consumers identify and choose sustainable products.

Premium Pricing for Products:

Research indicates that 62% of consumers are actively seeking more sustainable brands and are willing to pay 20% more for products with carbon labels.

Improved Product Search Rankings:

During environmental events like Earth Day, Climate Pledge Friendly products receive special recommendations from Amazon, making them easier for consumers to discover. Sellers can filter for products with the "badge" during searches.

Brand Differentiation:

By achieving the stringent Climate Pledge Friendly certification, brands can concretely implement their sustainability vision throughout the entire lifecycle of their products.

Support Corporate Sustainability:

Align with global efforts to combat climate change, ESG governance, and global carbon neutrality goals to enhance your brand's sustainable image.

We can assist you with the relevant Amazon certifications. Feel free to contact us for more information!