When selling children’s toys on Amazon, you are required to submit product safety certifications. Such certifications are mandatory for products exported to the U.S.
Amazon has recently strengthened requirements for children’s toys. Below is an explanation of the CPC Children’s Product Certification and the latest rule changes for Amazon and similar platforms.
CPC (Children’s Product Certificate)
A mandatory compliance document required by the U.S. CPSC (Consumer Product Safety Commission).
It applies to toys intended for children 12 years old and under, and is required for export to the U.S. and sales on Amazon and other platforms.
• Plush toys, dolls, building blocks, puzzles, electric/remote-controlled toys
• Early learning machines, toy musical instruments, modeling clay, water guns, ride-on toys, etc.
• Basically all products labeled/marketed for children under 12 require CPC Certification
• Legal Basis: cpsia (Consumer Product Safety Improvement Act)
• Core Toy Standard: ASTM F963 (latest version: F963-23)
• Mandatory Tests:
a. Physical & Mechanical: Small parts, sharp edges, tension, drop test, stability
b. Chemical Safety (CPSIA):
▪ Total lead ≤ 100ppm
▪ 6 Phthalates ≤ 0.1%
c. Flammability: Flammability test for textile/plush materials
d. Electric Toys: Circuit safety, leakage, temperature, etc.
1. Test report issued by a CPSC-Accepted Laboratory (JJR)
2. cpc certificate (issued by manufacturer/importer based on test report)
3. Permanent Label on product/packaging:
○ Batch / production date
○ Manufacturer / importer information
○ Age warning, choking hazard warning, etc.
1. Choose a CPSC-accepted third-party lab (SGS, BV, ITS, JJR, etc.)
2. Submit samples (finished product + packaging + accessories)
3. Test according to ASTM F963 + CPSIA
4. Issue test report
5. Draft and issue CPC Certificate
6. Upload to Amazon Seller Central: Certificate + Test Report (PDF)
• Mandatory requirement by CPSC; products without CPC cannot be sold in the U.S.
• Failure to provide CPC during inspections/complaints may result in listing removal, fines, or legal action.
• Ensures products pass safety standards (ASTM F963, CPSIA) to protect children.
• Reduces risks of product recalls or complaints due to safety issues.
• Official proof of compliance, increasing buyer confidence.
• Enhances brand image and market competitiveness.
• U.S. Customs may require CPC for clearance; missing certificate may cause detention or return.
• Preparing CPC in advance speeds up customs and avoids delays.
Applicable to cross-border platforms: Amazon, eBay, Temu, TikTok Shop, SHEIN, Walmart, etc.
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