Amazon Toy & Kids Product Compliance Guide 2025

Planning to sell toys or other children's products on Amazon US? This guide covers the essential regulations, safety standards, certifications, labeling, and lab testing requirements sellers must know. It applies to:

a. Toys

b. Children’s jewelry

c. Educational supplies

d. Infant products like cribs, high chairs, bassinets

e. Kids’ furniture and apparel

*This article is for reference only and does not replace the latest policies on Amazon Seller Central.

1. General Compliance Requirements for Children’s Products

Definition:Products intended for use by children 12 years old or younger.

Amazon Requires Submission of:

a. Company name, Seller ID, and contact info

b. List of ASINs for the products being sold

c. A Children’s Product Certificate (CPC) for each ASIN

d. CPSIA tracking labels and hazard warnings

e. Lab test reports from CPSC-accepted laboratories

Warning Label Requirements:

Sellers must clearly state any potential hazards (e.g., choking risks) and include appropriate warnings on both the product detail pageand product packaging.

2. Category-Specific Compliance Details

1. Toys

Applicable Standards:

astm f963-17 Toy Safety Standard

CPSIA limits on lead and phthalates

Examples:

Magnetic blocks, plush toys, invisible ink pens, fidget spinners

2. Children’s Jewelry

Applicable Standards:

astm f2923-14 Standard for Children’s Jewelry

Washington CSPA restrictions on cadmium and phthalates

Examples:

Bracelets, anklets, necklaces, rings, earrings

3. Educational Supplies

Applicable Standards:

CPSIA lead content limits

16 CFR 1500.50 (Simulated use & abuse testing)

CSPA phthalate restrictions

Examples:

Backpacks, lunch boxes, book covers, pencil cases

4. Child Restraint Systems (Car Seats, etc.)

Product Types:

Infant carriers, booster seats, forward/rear-facing seats

Applicable Standards:

ASTM F2050-19, ASTM F833-15, 49 CFR 571.213

CPSIA registration card and lead limits

5. Toddler Beds

Applicable Standards:

ASTM F1821 (incorporated into 16 CFR 1217)

Key Requirements:

CPSIA limits on lead and phthalates

CPSIA product registration card

6. Children’s Apparel with Drawstrings

Prohibited Items:

Tops with hood/neck drawstrings for sizes 2T–12

Compliance Standards:

ASTM F1816 (Drawstrings in Children’s Upper Outerwear)

16 CFR 1610 (Flammability of Clothing Textiles)

7. Bedside Sleepers

Applicable Standards:

ASTM F2906 (incorporated into 16 CFR 1222)

Requirements:

CPSIA lead and phthalate limits

CPSIA registration card

8. Children’s Sleepwear

Applicable Age Range:0 months to 14 years

Applicable Standards:

ASTM D6545, 16 CFR 1611 (Flammability)

Tight-fitting garments must carry “Not Flame Resistant” warnings

9. High Chairs

Applicable Standards:

astm f404 (incorporated into 16 CFR 1231)

CPSIA lead/phthalate limits and registration card

10. Cradles and Bassinets

Applicable Standards:

ASTM F2194 (incorporated into 16 CFR 1218)

CPSIA lead/phthalate limits and registration card

11. Children’s Helmets

Bicycle Helmets

Standards:

astm f1447, Snell B-90A / B-95, ASTM F1898

16 CFR 1203 (mandatory standard)

Snow/Ski/Skate Helmets

Standards:

ASTM F2040, Snell RS-98, SA Z263.1 (Canadian standard)

3. Additional Compliance Information

Amazon Compliance Team May Request:

a. CPC certificates, lab test reports, CPSIA labels

b. Invoices, product images

Failure to provide these may result in product removal.

4. Lab Testing & Certification

Choose a CPSC-accepted lab, such as:

a. China JJR Lab(Recommended – up to 40% cost savings)

b. SGS

c. Intertek

d. QIMA

5. Product Packaging Requirements (for FBA Sellers)

a. Products with packaging larger than one square foot must be securely packed

b. Items for children under 4 years old using plastic bags must include choking hazardwarnings

c. Packaging must be sealed, durable, and clearly labeled

6. Restricted & Prohibited Products

Prohibited Examples:

a. Infant sleep positioners with pillows (banned by FDA)

b. Frameless car seats for children

c. Kids’ apparel with non-compliant drawstring designs

7. Hazardous Materials (Hazmat) Policy

If the product involves batteries, chemical kits, or painting tools, sellers must:

a. Submit a Safety Data Sheet (SDS)

b. Declare hazmat details in product listings

China JJR Laboffers reliable compliance testing and certification services. Compared to labs like SGS and TÜV, JJR can help clients save up to 40%in testing costs.