Amazon has officially notified sellers that starting February 18, 2025, the platform will strictly enforce DOE (U.S. Department of Energy) energy efficiency certification requirements. Products that fail to provide valid certification information will face sales restrictions or removal from listings.
This is more than just a routine policy update — it's a major challenge to product availability and account security for sellers.
Below is a detailed breakdown of the new policy, its impact, and how to respond swiftly.
DOE stands for the U.S. Department of Energy, which is responsible for setting energy efficiency standards for various energy-consuming products.
According to U.S. regulations, certain electronic and electrical products must undergo DOE testing and registration before being sold. Only after obtaining a DOE Model Number can these products legally enter the market.
Amazon's new regulation is in direct response to heightened government oversight on energy efficiency and will enforce full compliance with DOE requirements.
According to Amazon's announcement, any of the following violations will result in product delisting or sales bans:
- Product has not completed the DOE certification process
- Missing or invalid DOE Model Number
- Manufacturer or brand has not completed DOE verification or registration
- False, vague, or invalid energy efficiency data provided
Additionally, if non-compliance is found during random inspections, sellers may face:
- Heavy fines
- Account performance penalties
- In severe cases, account suspension
This update affects a wide range of popular product categories, including:
- Home Appliances: refrigerators, air conditioners, washing machines, dryers, water heaters
- Power Products: external power supplies, chargers, power adapters
- Lighting: LED light sources, fluorescent lamps, ballasts
- Information Technology: televisions, monitors, set-top boxes
- Audio/Visual Devices: DVD players, home audio systems
- Motors/Transformers: fan motors, power tool motors, low-voltage transformers
- Battery Charging Systems: mobile phones, tablets, Bluetooth headsets, smartwatches
- Bathroom Products: water-saving toilets, showerheads, faucets
Any product in these categories lacking DOE certification will be prohibited from being sold on the platform.
With less than 3 months remaining before the policy goes into effect, sellers should act quickly:
1. Check if your product falls under DOE regulation
→ If so, begin certification and registration immediately
2. Verify if your existing products are already DOE registered
→ Make sure you have a valid DOE Model Number
3. Contact a compliance agency for testing and registration support
→ This includes sample testing, report generation, DOE filing, and model uploading
4. Update product listings with accurate model information
→ Ensure the listed model matches the DOE database exactly to avoid delisting due to discrepancies
JJR LAB, a professional compliance service provider based in China, has successfully assisted numerous sellers exporting to the U.S. in obtaining DOE certification. Our services include:
- Assessing product applicability under DOE regulations
- Organizing sample testing and issuing official reports
- Guiding DOE registration and model number submission
- Preparing and reviewing documentation for compliance filing
- Coordinating with Amazon to resolve review issues
We understand Amazon’s policy timeline and compliance nuances, and we help sellers efficiently complete certification, pass reviews, and keep their products selling smoothly.
24-hour online customer service at any time to respond, so that you worry!