What Is the U.S. Agent Required by the FCC?

With the rapid growth of the global cross-border e-commerce market, sellers entering the U.S. market must now meet strict compliance requirements.

To help sellers smoothly expand into the U.S., JJR LABnot only provides fcc testing services but has also officially launched its U.S. Agent (Authorized Representative)service, offering comprehensive compliance support for sellers entering the American market.

This guide is your complete overview of the U.S. Agentrequirement—read this, and you’ll know everything you need.

What Is a U.S. Agent?

A U.S. Agent (United States Authorized Representative)is an organization or individual established in the United States who is designated to communicate and coordinate with U.S. regULatory agencies on behalf of overseas sellers and provide related support services.

Why Do You Need a U.S. Agent?

1. Product Certification & Compliance

The U.S. Agent assists sellers in completing certification procedures with relevant U.S. agencies, ensuring products meet U.S. regulatory standards for market entry.

2. Customs & Logistics Support

The U.S. Agent provides assistance during shipping and customs clearance to help products pass U.S. customs inspections smoothly.

3. After-Sales & Legal Affairs

The U.S. Agent helps sellers handle after-sales issues in the U.S. market and acts as a bridge between cross-border sellers and U.S. regulatory bodies, especially when compliance problems arise.

Which Sellers Must Appoint a U.S. Agent?

The following types of sellers mustdesignate a U.S. Authorized Representative (examples include but are not limited to):

- Sellers exporting electronic products requiring FCC certification

- Manufacturers of medical devices, cosmetics, or other regulated goods

- Any overseas entity whose products are subject to U.S. compliance audits

Risks of Not Having a U.S. Agent

1. Shipment Detention or Legal Action– Goods may be held at customs or face lawsuits.

2. Product Removal or Sales Ban– Products may be taken down from platforms or prohibited from sale.

3. Fines or Other Legal Liabilities– Sellers may incur penalties and additional legal responsibilities.

How to Appoint a U.S. Agent

1. Choose JJR– JJR provides reliable and efficient U.S. Agent services for cross-border sellers.

2. Submit Application Materials– Provide manufacturer details, product information, production qualifications, and other requiRED documents.

3. Sign Agreement & Obtain Certificate– After approval, receive a U.S. Agent certificate valid for one year.

How to Use the U.S. Agent Service

Complete the registration and compliance steps:

1. Upload Certification Information

During product certification, the U.S. Agent’s information must be provided.

2. Upload to E-Commerce Platforms

Platforms such as Amazon and Temu require the U.S. Agent’s information and certificates to be uploaded to the seller’s account.

3. Product Packaging Label

Ensure the U.S. Agent’s information is printed on the product’s outer packaging to maintain compliance.

What is TEMU U.S. Agent Compliance | JJR LAB

TEMU U.S. Agent, U.S. Agent Compliance, TEMU U.S. Agent Compliance

TEMU U.S. AR compliance ensures CPC-certified children’s products meet FDA/CPSC Standards. JJR Lab provides testing, covering safety, materials, and labeling.

Recently, TEMU issued another compliance notice, highlighting that U.S. market regulations and consumer protection require a U.S. Authorized Representative (U.S. AR). Therefore, sellers need to immediately appoint a U.S. AR to meet regulatory requirements.

To ensure children’s products can be sold smoothly in the U.S. market, sellers must maintain CPC certificates for products that do not yet have U.S. AR information in the system by March 31. Starting in April, any products with historical CPC certificates that have not updated U.S. AR information may be removed from the U.S. site.

Note:TEMU has been performing U.S. AR checks since the end of last year. Please ensure that the U.S. AR information is authentic and valid. The information must include: name, address, and phone number. Eligible sellers should update their CPC certificates as soon as possible.

What is a U.S. Authorized Representative (U.S. AR)?

A U.S. AR is similar to the eu authorized representative (EU AR). It is an individual or organization located in the U.S., appointed by a foreign (non-U.S.) manufacturer, to communicate and coordinate with relevant U.S. regulatory authorities and fulfill specific legal obligations.

- The U.S. AR cannot be an individual; it must be a long-term, stable organization or company with a commercial presence in the U.S., capable of 24/7 communication with market supervision authorities.

- According to FDA, FCC, CPSC, and other U.S. regulations, sellers of medical devices, cosmetics, food, drugs, laser products, wireless products, children’s toys, and maternal & infant products must register before entering the U.S. market and designate a U.S. AR to handle emergencies and daily affairs.

- When exporting children’s toys, electronics, etc., U.S. customs and regulatory authorities may conduct random inspections and request U.S. AR information. Failure to provide it may result in confiscation, lawsuits, fines, sales bans, or account restrictions.

How to Complete U.S. AR Compliance

To meet TEMU platform compliance requirements, sellers should follow these steps:

1. Choose a reliable service provider:

Visit “Seller Center → Compliance Service Marketplace” to find agencies that provide U.S. AR services. (JJR LAB offers reliable and efficient U.S. AR compliance services.)

2. Submit required documents:

Include manufacturer information, product details, registration certificates, and production qualifications to ensure completeness and accuracy.

3. Sign a formal agreement:

Enter a one-year agreement with the U.S. AR to ensure CPC certificates remain valid, and plan renewals in advance.

4. Update information on the platform:

Submit U.S. AR information to the CPC agency, update the CPC certificate, and upload it to the platform to ensure smooth product listing.

Once U.S. AR compliance is completed, transmit the information to the CPC agency and add it to the CPC certificate under the field: “Identification of the domestic manufacturer or importer certifying compliance of the product.”

Formatting Notes:

- The CPC certificate must include the U.S. AR’s English name, address, and phone number for system recognition.

- Only update the CPC certificate; there is no need to update test reports. Product packaging and the product itself do not require changes.

Where to update:

- Go to Compliance Center → Qualification Upload to view CPC products and upload updates.

- Alternatively, filter products in the product list that have CPC qualifications and inventory, then prioritize updating these SKCIDs.

How to Identify CPC Certificates That Need U.S. AR Updates

Step 1:

Seller backend → Product Management → Product List → Filter by qualification type “CPC”, inventory > 1, and active status. Copy SPUs that require updates.

Step 2:

Seller backend → Compliance Center → Qualification Upload → Paste SPUs → Select qualification type “CPC” → Click “View Qualification” for the corresponding products → Re-upload CPC certificates with U.S. AR information → Submit and track audit status.

Frequently Asked Questions

What are the responsibilities of a U.S. AR?

The responsibilities are similar to EU or UK ARs:

1. Regulatory communication and assistance:

- Familiar with U.S. regulations and standards, promptly inform foreign companies of updates.

- Assist with product registration and certification to ensure compliance.

- Communicate and negotiate with U.S. regulatory authorities and resolve regulatory disputes.

2. Information transmission and feedback:

- Receive notifications and documents from U.S. authorities and relay them to foreign companies.

- Convey foreign company feedback to U.S. authorities.

- Assist in handling customer complaints and relay necessary actions.

3. Quality supervision and issue management:

- Monitor product quality to ensure compliance.

- Notify foreign companies of quality issues and assist with corrective actions.

- Handle recalls, safety incidents, and protect consumers and company reputation.

Which products require U.S. AR information?

Including but not limited to:

1. Medical devices:

Foreign manufacturers selling medical devices in the U.S. must appoint a U.S. AR as the main contact with the FDA.

2. Cosmetics:

The U.S. Modernization Act requires all manufacturers, including foreign ones, to register production facilities with the FDA.

3. Drugs:

Any drug sold in the U.S., prescription or OTC, must be registered with the FDA. Foreign companies typically must designate a U.S. AR for FDA registration.

4. Durable infant products:

The CPSC enforces strict safety regulations and usually requires a U.S. AR to manage compliance and certification.

5. Environmental-related products:

Pesticides and pest control devices exported to the U.S. usually require a U.S. AR to ensure legal compliance.

CPC Certification Notes

CPC certification is mandatoryfor children’s products (mainly for children under 12) sold in the U.S.

- Ensure the Test Reportis complete, including product information, testing standards, results, sample photos, and laboratory signature/stamp.

- SKU images must match the sample images in the test report (color, pattern, design), and the age rating must correspond to the product.

In summary, sellers of children’s toys, baby products, and related categories should remain vigilant as platforms increasingly enforce strict compliance for children’s products. Stay updated to avoid regulatory pitfalls.