BRM Registration Card Under CFR Part 1130 Regulations

As compliance pressure continues to rise on cross-border platforms such as Amazon, Walmart, and Temu, the “BRM Registration Card” has become a key focus for more and more platforms and sellers. In particULar, sellers of children’s products for ages 12 and under, those requiRED to provide a U.S. receiving address, or those filing CPC Certification documentation may face high risks if they do not have a BRM card—including compliance failure, rejected appeals, or even account suspension or freezing.

Starting in 2025, the United States Postal Service (USPS) has made important adjustments to BRM application and prepaid funding policies. Companies must understand these changes in advance and prepare accordingly.

New Policy Changes Effective in 2025

(1) Higher Initial Prepaid Balance Requirement  

Previously, only a USD 20 deposit was required to open an account. Now, the account must be funded with a minimum balance of USD 100 at one time. Some post offices may require USD 200 or more, depending on the location.

(2) Stricter Address Verification  

A real and valid U.S. address must be provided as the receiving location. It is recommended to use an authentic USPS-authorized address.

(3) BRM Registration Information Must Match Business License or Entity Information  

For platform compliance purposes, all information must be consistent. Falsified information will result in rejected platform appeals.  

(Registration is done per store; note that you cannot use a BRM card registered under another entity.)

What Is a BRM Registration Card?

A BRM Registration Card (Business Reply Mail Registration Card) is a prepaid reply mail card provided by the United States Postal Service (USPS). It is specifically used for consumer information registration of durable infant and toddler products to meet the mandatory compliance requirements of the U.S. Consumer Product Safety Commission (CPSC) under CFR Part 1130.

It is used to receive official correspondence from U.S. consumers, institutions, or platforms. After applying for a BRM account, you will receive a registration card with a unique number—similar to an “authorized receiving code”—which can be used for the following purposes:

①　Supporting CPC certification filing for children’s products (e.g., Amazon requirements)  

②　Serving as a valid “official receiving address” within the United States  

③　Receiving U.S. consumer affairs correspondence, return forms, product recall notices, etc.  

④　According to CPSC regulations, all durable infant and toddler products must provide a BRM registration card. Otherwise, sellers may face risks such as sales bans, fines, or invalidated recalls.

Reduced Operating Costs  

USPS centrally manages postage settlement, eliminating the need for businesses to pay postage for each individual mail item.

Enhanced Consumer Trust  

A compliant registration card demonstrates the company’s commitment to product safety and enhances brand credibility.

II. Which Products Are Key Focus Items?

Durable infant products subject to Title 16, Code of Federal Regulations, Part 1130 (Consumer Registration Requirements for Durable Infant or Toddler Products) include, but are not limited to:

• Children’s safety gates and enclosures  

• Bedside sleepers  

• Full-size cribs  

• Toddler beds  

• Non-full-size cribs  

• Infant bassinets  

• Stationary activity centers  

• Infant rocking chairs  

• Infant bath seats  

• Prams and strollers (lying and seated types)  

• Infant diaper-changing products, etc.

Exemptions:  

• Disposable products (such as diapers and wipes) do not require a BRM registration card.

IV. Registration Card Requirements

1. Design and Production of the Registration Card:  

• Format specifications:  

  - Size: ≥ 3.5 x 5 inches  

  - Thickness: ≥ 0.007 inches  

• Material:  

  - Waterproof and durable materials (e.g., uncoated cardstock)  

• Content:  

  - Must display the BRM number, product information, and USPS identification

2. Attachment of the Registration Card:  

• The registration card must be securely attached to a prominent location on the product to ensure it does not fall off (similar to product hang tags on slippers).

V. Frequently Asked Questions (FAQ)

Q1: Can the prepaid postal deposit be reduced?  

A1: No. The amount is fixed by the post office.

Q2: Can the registration card pass customs clearance normally?  

A2: Yes, it can clear customs normally.

Q3: Does each product require a separate registration card?  

A3: Registration is done per store and is limited to durable infant products only (toys, clothing, etc. cannot use it).

Q4: What is the purpose of the registration card?  

A4: Simply put, it allows products to be legally sold in the United States. The U.S. side will also help handle issues that arise. If your product has any problems, they will notify you in a timely manner and provide consumer return mail, ensuring compliant sales and assisting in resolving product-related issues.

Q5: How should multiple-store registration cards be handled?  

A5: Each store must apply for its own registration card. The U.S. distributor address on the registration card must match the store’s registered compliance information. Using the same address for multiple stores may trigger Amazon account linkage risks.