CPC Certification is the key step that cannot be skipped. Whether it’s toys, children’s clothing, or baby products, as long as they are intended for children 12 years old or under, they must pass this mandatory safety certification.
In this guide, we’ll break down everything you need to know about CPC certification, and also cover Amazon’s DV (Direct Validation) program to help you navigate the entire compliance process for listing.
CPC stands for Children’s Product Certificate, established under the 2008 Consumer Product Safety Improvement Act (cpsia). It is a mandatory legal safety certification systemfor children’s products (12 years and under).
In short, CPC is the “entry permit” for children’s products in the U.S. Without it, products cannot be legally sold.
① Toys: blocks, dolls, electronic toys, etc.
② Baby products: cribs, bottles, pacifiers, etc.
③ Children’s apparel & accessories: clothing, shoes, etc.
A compliant CPC must include seven key elements:
1. Applicable regULations and standards – List the CPSIA standards and testing requirements.
2. Importer and manufacturer information – Name, address, and contact details. (Note: Amazon cannot be listed as Importer of Record.)
3. Testing support evidence – Third-party test reports, including lab details.
4. Production date and place – For traceability.
5. Testing date and place – Must meet CPSIA requirements.
6. Third-party testing lab information – CPSC-accREDited labs only.
7. Signed declaration – Signed by manufacturer or importer confirming compliance.
When selling on Amazon, you must also comply with platform-specific rules.
(1) Mandatory contents:
① Amazon ASIN code
② Importer or manufacturer information
③ CPSC registered laboratory number
(2) Formatting rules:
① Language: English (bilingual version acceptable)
② Signature: electronic signature must include job title
③ File naming convention: `CPC_Manufacturer_ProductModel_Date.pdf`
(3) Product-specific testing requirements:
① Plush toys must undergo: small parts testing and flammability testing
② Children’s jewelry must undergo: heavy metals testing and magnetic flux testing
(4) Lab selection criteria:
① Must be listed on the CPSC official accredited labs directory (updated 2025)
② For DV validation, use Amazon-designated TIC organizations
③ Avoid labs blacklisted by Amazon
④ ISO 17025 accreditation accepted
(5) Certificate template essentials:
① Statement of compliance with ASTM F963-2023
② Product batch number
③ Photos of tested samples
(6) Amazon submission path:
Seller Central → Compliance → Product Compliance
Common rejection reasons:
① Certificate missing Amazon-required elements
② Test report validity expired (older than 1 year)
(7) Amazon DV Validation Program:
Amazon’s DV (Direct Validation) program requires TIC organizations to validate CPC-related reports.
Checks include:
① Reports issued by CPSC-accredited labs consistent with CPSC database records
② Exact match between product model, testing items, and CPC certificate details
③ Testing standards aligned with the latest regulations
Frequent errors sellers make when applying for CPC certification include:
① SKU or ASIN mismatch with product
② Incorrect standards applied (e.g., toy tested under apparel standards)
③ Missing U.S. importer information (China address used instead)
④ Non-CPSC accredited lab used
⑤ Missing CPSIA warnings in Amazon product listing (e.g., “small parts” warning)
⑥ Missing safety/compliance marks (e.g., traceability code)
⑦ Production date not listed on certificate
① Toys: ASTM F963-23 (lead, phthalates, etc.)
② Children’s apparel: lead content testing, small parts pull test (buttons, snaps)
③ Baby products: ASTM F2236-23 (cheMICal substance testing focus)
1. Lab evaluates sample and signs contract (confirm DV validation requirement).
2. Ship samples to the lab.
3. Lab conducts testing and prepares DV-compliant report.
4. Lab performs pre-check for DV validation.
5. CPC certificate issued based on report (DV-validated reports are uploaded directly to Amazon backend by TIC organizations).
① New rule:Toys with electronic components must obtain FCC certificationstarting in 2025.
② Convenience policy:Amazon’s ACES programoffers pre-approval of compliance to speed up listing.
CPC certification is the safety passportfor children’s products entering the U.S., while Amazon’s DV validation is the platform’s extra compliance safeguard.
For manufacturers and cross-border sellers, partnering with an accredited and experienced lab—such as China JJR Lab—is critical to ensuring smooth certification and Amazon listing success.
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