EU Amazon & TEMU Compliance for Wireless Products: CE-RED

To sell wireless products on EU Amazon or TEMU platforms, compliance with the CE-RED certification and the European cybersecurity standard en 18031 is mandatory.

EU CE-red directive

The EU CE-RED Certification (Radio Equipment Directive 2014/53/EU) is a mandatory compliance requirement for wireless products entering the European EconoMIC Area (EEA), replacing the former R&TTE Directive. It applies to all devices utilizing radio spectrum, including Wi-Fi devices, Bluetooth products, 2G/3G/4G/5G terminals, and radio remote control devices.

The core certification requirements cover four key areas:

1. Electromagnetic Compatibility (EMC)

2. Radio Frequency Compliance (RF)

3. Health and Safety (SAR)

4. low voltage directive (LVD)

Manufacturers must conduct testing through an EU Notified Body to ensure products meet harmonised standards, such as the ETSI EN 301 489 series (for EMC) and EN 300 328 (for 2.4GHz band devices).

European Cybersecurity Standard EN 18031

EN 18031 is a specific standard formULated by the EU under Regulation (EU) 2022/30, which is mandated by the Radio Equipment Directive (RED). Its full title is Cybersecurity Standard for Radio Equipment.

This standard aims to ensure that radio equipment placed on the EU market has adequate cybersecurity protection capabilities to prevent users from suffering cyberattacks and data bREACHes. It has been enforced on a mandatory basis since August 1, 2025.

Core Testing Requirements

1. EN 18031-1 (Network Protection)

①　Mandatory password setup for users; default password-free status is prohibited.

②　Built-in firewall and support for the WPA3 encryption protocol are required; outdated protocols such as WEP/WPA are forbidden.

③　Remote management must be conducted via VPN or TLS encrypted channels, with multi-factor authentication (MFA) enabled.

2. EN 18031-2 (Data Privacy)

①　Default collection of user behaviour data is prohibited; explicit user authorization and encrypted storage (e.g., AES-256) are required if data collection is necessary.

②　For children’s devices, parental access control must be implemented to prevent independent access modes.

3. EN 18031-3 (Financial Security)

①　Devices involving virtual currency or financial transactions need to have multiple security update mechanisms (e.g., digital signature + access control).

②　Common examples include payment terminals and cryptocurrency hardware wallets, which must strictly comply with this standard to verify device boot integrity (Secure Boot) and software trustworthiness.

Scope of Applicable Products & Exemption Scenarios

Mandatorily Covered Products

①　Consumer electronics: Mobile phones, smart watches, routers, smart home appliances (e.g., connected light bulbs, cameras)

②　Children’s and toy devices: Kids’ smart watches, educational robots, connected toys

③　Financial terminals: POS machines, cryptocurrency hardware wallets

④　Industrial equipment: Wireless sensors, industrial control modules

Partially Exempted Products (Subject to Other Specialized Regulations)

①　Medical devices (complying with MDR)

②　Aviation equipment (complying with EASA certification)

③　Motor vehicles (complying with ECE R10)