When selling electrical and electronic products on Amazon European marketplaces including Germany, the United Kingdom, France and Italy, cybersecurity compliance has become the most strictly audited category with the highest risk of product delisting in recent years, alongside basic compliance requirements such as traditional electrical safety, electromagnetic compatibility and environmental protection.
Based on Amazon official compliance page (GUH6FA4XSJ2LZFLY), this article systematically sorts out EU regulations applicable to electrical and electronic products. It elaborates core cybersecurity-related legislations, scope of application, technical standards and practical requirements for sellers, helping cross-border merchants avoid compliance risks.
All powered products, regardless of network connection or wireless functions, must comply with the following fundamental regulations, which serve as prerequisites for listing on Amazon Europe.
1. low voltage directive (LVD)
Guarantees electrical safety and prevents electric shock, fire and electric leakage hazards. Applicable to electrical appliances with alternating voltage 50–1000V and direct voltage 75–1500V, including power adapters, household appliances and industrial equipment. LVD test reports and CE Declaration of Conformity (DoC) are mandatory.
2. Electromagnetic Compatibility Directive (EMC)
Mandates devices shall not interfere with surrounding electronic equipment nor be affected by external electromagnetic signals. Full compliance is required for all electrical and electronic products, with radiation and conduction EMC tests compulsory.
3. Restriction of Hazardous Substances Directive (RoHS)
Restricts the usage of toxic and harmful substances such as lead, mercury and cadmium to ensure environmental safety. Covers nearly all powered products. Amazon conducts regular random inspections on rohs reports.
4.General Product Safety Regulation (gpsr)
The omnibus safety regulation of the EU. Products must be equipped with an EU authorised representative, compliant labels, safety warnings and manufacturer information. It is a basic obligation for all goods sold across European marketplaces.
Top Priority Strictly Supervised by Amazon
For electrical and electronic products with network access, wireless connection and data interaction functions, including routers, communication modules, industrial control devices, smart hardware and energy storage PCS, Amazon enforces compliance with four independent yet interconnected core cybersecurity legislations, posing major compliance challenges.
Regulatory Background
EU Delegated Act (EU) 2022/30 supplements and revises the original RED Directive (2014/53/EU). Known as RED Cybersecurity Delegated Act in the industry, it introduces mandatory cybersecurity clauses exclusively for wireless devices, fully enforced since August 1, 2025.
Listed separately on Amazon official pages, this regulation applies solely to products equipped with RF wireless functions including WiFi, Bluetooth, 4G/5G and LoRa.
Core Technical Standard
Only en 18031 is recognized as the exclusive applicable standard with no alternative versions. The standard consists of three parts corresponding to regulatory requirements:
• EN 18031-1: General cybersecurity. Applies to routers, wireless modules and common wireless devices to defend against unauthorized access and vulnerability attacks.
• EN 18031-2: Personal data privacy security. Designed for wireless devices collecting user personal information and geographic data.
• EN 18031-3: Anti-fraud security for financial scenarios. Suitable for payment-oriented wireless terminal devices.
Seller Obligations
Complete corresponding tests complying with EN 18031, integrate cybersecurity requirements into CE-RED Declaration of Conformity, and finish certification together with radio frequency and electromagnetic compatibility tests.
Regulatory Position
Mandatorily effective on June 14, 2026. Covers all network-connected digital products without wireless function restrictions. As the top-tier universal cybersecurity legislation of the EU, Amazon has launched pre-compliance reviews in advance, making it the core compliance requirement in the long run.
Applicable products: All network-accessible electrical and electronic products such as routers, industrial control electronics, energy storage PCS, communication modules, smart home appliances and cameras.
• Hardware and software security: Eliminate critical vulnerabilities, weak passwords and unencrypted data transmission.
• Lifecycle security: Establish mechanisms for vulnerability remediation, firmware updates and long-term security maintenance.
• Compliance documents: Finish security risk assessment, compile technical files and formulate vulnerability management plans.
• Third-party evaluation: High-risk products require certification issued by Conformity Assessment Bodies (CAB).
• RED-EN18031: Exclusive for wireless devices, cybersecurity requirements within CE certification, enforced in 2025.
• CRA: Universal for all network-connected devices, independent compliance system, enforced in 2026.
Amazon lists them separately, meaning wireless network devices need to satisfy both requirements simultaneously.
Core Supervision Scope
Regulates ownership, sharing rules and user access permissions of industrial and user data generated, collected and transmitted by electronic devices, as well as compliance of hardware data interfaces.
Applicable Scope
Electronic products capable of data collection and transmission, including industrial routers, industrial control equipment, energy storage devices and intelligent terminals.
Seller Requirements
Improve device data security clauses in line with General Data Protection Regulation (GDPR) to avoid data leakage and unauthorized data sharing. Amazon carries out random inspections on product privacy compliance statements.
Regulatory Requirements
Interactive interfaces, operation logic and safety prompts of electronic products shall be accessible to people with visual, hearing and other disabilities. Ensure operational safety and prevent cybersecurity risks caused by misoperation.
Applicable Products
Network-connected electronic devices with screens, physical buttons and human-computer interaction functions, such as intelligent terminals, industrial displays and router management interfaces.
1. Ordinary non-networked electrical appliances: Comply with LVD, EMC, RoHS, GPSR and appoint eu authorised representative. No cybersecurity certification required.
2. Wireless network-connected electronic devices (routers, modules, PCS, etc.): Meet all basic compliance standards plus RED-EN18031, CRA, data protection rules and accessibility regulations. Cybersecurity certification is compulsory.
Compliance Priority: EN18031 (Short-term mandatory) > CRA (Long-term core) > Data protection rules. Amazon prioritizes audits on RED cybersecurity standards for wireless devices.
EU cybersecurity supervision over electrical and electronic products keeps tightening, and Amazon compliance audits become increasingly rigorous. Completing EN18031 and CRA relevant tests and document preparation in advance can effectively prevent product delisting and account penalties.
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