Which Certifications Require a U.S. Agent?

Recently, U.S. government agencies and major e-commerce platforms such as Amazon have significantly strengthened compliance review measures for products. Sellers must pay close attention and promptly arrange professional U.S. representative services to effectively avoid potential risks such as customs seizures or forced product removal. Starting from April 2025, listing products on Amazon or TEMU under CPC Certification requires a U.S. Authorized Representative (U.S. AR)!

What is a U.S. Agent?

Definition of U.S. AR

A U.S. Authorized Representative (U.S. AR) is an entity designated according to U.S. FDA, fcc, CPC, and other relevant regulations. Sellers of medical devices, cosmetics, food, drugs, laser products, wireless products, children’s toys, maternal and infant products, and similar goods must complete the registration process and appoint a U.S. AR before entering the U.S. market.

Primary responsibilities of a U.S. AR:

- Handle emergency situations and routine communications.

Requirements for a U.S. AR:

- Must have a physical business location in the U.S.

- Must be able to answer calls or receive mail during regular business hours.

- Locations that only have email, voice mail, or personal addresses are not acceptable.

Certifications That Require a U.S. AR

### FDA Certification

Foreign sellers in the fields of medical devices, cosmetics, food, drugs, alcohol, laser products, etc., must complete FDA registration and designate a U.S. AR before selling in the U.S. market. Specific categories include:

- Medical Devices:From simple consumables to complex large-scale medical equipment.

- Cosmetics:Skincare, makeup, haircare products.

- Food:Fresh produce, processed foods, beverages.

- Drugs:Prescription and over-the-counter medications.

### fcc certification

Foreign sellers of radio products requiring FCC certification—such as WiFi devices, Bluetooth devices, mobile phones, computers, radio transmitters/receivers, and remote-controlled toys—must appoint a U.S. AR.

### CPC Certification

Applicable mainly to products intended for children aged 12 and under, such as toys, cradles, carriers, and children’s clothing. Non-U.S. manufacturers must designate a U.S. AR and include its information in the cpc certificate before entering the U.S. market.

### epa certification

Foreign sellers of pesticide products (e.g., insecticides, rodenticides, herbicides) and pesticide devices (e.g., UV devices, insect traps) must register a U.S. AR.

### Energy Label Certification

Products requiring energy labeling—such as TVs, refrigerators, freezers, washing machines, and indoor air conditioners—also require a U.S. AR if the manufacturer is outside the U.S.

Responsibilities of a U.S. AR

1. Act as the responsible party for the product’s sale in the U.S.

2. Assist customers in timely communication with authorities.

3. Respond to official inquiries with the seller’s support.

How to Appoint a U.S. AR

Contact JJR LAB:

1. Submit application materials.

2. Sign the representative agreement.

3. JJR LAB provides U.S. AR information.

JJR LAB holds CNAS and CMA qualifications and is committed to providing high-quality testing and certification services to clients.