What is Amazon Italy EPR Compliance

As environmental awareness continues to grow and policies and regulations become increasingly sophisticated, compliance with Italy’s EPR requirements has become a critical threshold for sellers looking to enter the Italian market.
Per the latest Amazon requirements:

• Italy weee registration must be uploaded by 31 December 2025

• Italy Packaging Law and Battery Law registrations must be uploaded by 31 January 2026

Failure to comply will result in tax withholding and remittance by the platform.
Today, we take an in-depth look at Italy’s EPR to help you avoid pitfalls and operate in full compliance.

What is Italy EPR Compliance?

Italy EPR stands for Extended Producer Responsibility.
This system extends the responsibility of product manufacturers to cover the entire lifecycle of a product, particularly the post-consumer collection, treatment, and recycling phases. Its goal is to reduce environmental impact and promote the circular use of resources.

In short: sellers are legally responsible for the disposal and recycling of products they place on the Italian market once those products reach end-of-life.

Importance of Complying with Italy EPR

(1) Clear Legal Obligation

The Italian government has enacted a series of laws requiring all businesses selling products in Italy to comply with the EPR system. Violations may lead to severe penalties, including:

• Heavy fines

• Product delisting

• Sales restrictions

• Potential store closure

These penalties result in significant financial losses and serious damage to brand reputation and market image.

(2) E‑commerce Platform Compliance Requirements

Major cross-border platforms including Amazon, Temu, AliExpress, and others strictly require sellers to provide valid Italy EPR registration certificates and supporting compliance documents.

Platforms enforce rigorous verification and supervision to maintain lawful operation in Italy. Non-compliant sellers risk losing selling privileges on these channels.

(3) Environmental Responsibility & Sustainable Development

With rising global environmental awareness, consumers increasingly prioritize eco-friendly products and corporate social responsibility.

Adhering to EPR standards and actively participating in product recycling helps reduce pollution, supports sustainable resource use, enhances corporate image, builds consumer trust, and lays a solid foundation for long-term business growth.

What Categories Does Italy EPR Cover?

(1) Packaging Law

What is the Italian Packaging Law?

Italy’s Packaging Law implements EPR for packaging materials. All businesses placing packaged goods on the Italian market bear financial and operational responsibility for the collection and treatment of packaging waste.

Scope of Application

Covers all product packaging sold in Italy, including primary, secondary, and tertiary packaging.
Applicable materials include:

• Plastic

• Paper and cardboard

• Metal

• Wood

• Textiles

• Glass

• Composite materials

Who Must Comply?

Sellers meeting any of the following criteria:

• Companies selling goods in Italy

• Cross-border e-commerce sellers shipping directly to Italian consumers

• Businesses using packaging to protect or transport products

• All Amazon Italy sellers

Key Requirements

• Recycling responsibility: Packaging must be recyclable and clearly marked with recycling symbols.

• Environmental impact assessment: Prioritize renewable or biodegradable materials.

• Registration obligation: Register with competent authorities, pay applicable fees, and obtain a unique registration number for waste tracking.

• Reporting & fee payment: Quarterly reporting in the first year based on packaging weight from sales data; annual reporting starting from the second year.

Labelling Requirements

Labels must clearly show:

• Packaging material type

• Alphanumeric code (e.g., PAP 22 for paperboard, PP 5 for polypropylene)

• Sorting and disposal instructions in Italian (e.g., Raccolta carta for paper recycling)

Mandatory Compliance Steps for Sellers

① Registration

• Register with an authorized body

• Obtain a unique registration number (ITXXXXXXXXXXX)

② Regular Reporting

• Declare packaging type and quantity quarterly or annually

• Submit detailed sales data

③ Environmental Fee Payment

• Pay fees based on material type and weight

• Calculation: Material type × Weight × Rate

④ Platform Submission

• Upload registration number to seller backend

(2) Battery Law

What is the Italian Battery Law?

Italy’s Battery Regulations transpose the EU Battery Directive into national law and apply EPR principles to batteries and battery-containing products.
All businesses placing batteries or battery-equipped products on the Italian market are responsible for their full lifecycle: collection, recycling, and environmentally sound treatment.

Scope of Application

• Portable batteries: AA, AAA, mobile phones, laptops, cordless tools, toys, small home appliances (electric toothbrushes, shavers, etc.)

• Light transport batteries: e-bikes, e-scooters, etc.

• SLI batteries: starter, lighting, and ignition batteries for vehicles

• Industrial batteries: industrial machinery, backup power systems

• EV batteries: fully electric and plug-in hybrid electric vehicles

Four Core Seller Obligations

• Registration: Apply to Italian environmental authorities for a unique battery producer registration number

• Reporting: Regularly report battery type, quantity, and weight sold in Italy

• Fee payment: Pay recycling and treatment fees based on battery type and sales volume

• Labelling: Use mandated battery symbols and provide recycling information

Important Notes

The new EU Battery Regulation will enter into force by 18 August 2025. Sellers must provide the EU Battery EPR registration number to Amazon before the deadline.

Most cross-border sellers deal in portable batteries, defined under EU Directive 2006/66/EC as sealed batteries weighing less than 5kg and easily portable by hand.

(3) weee directive (Waste Electrical and Electronic Equipment)

What is Italy WEEE?

WEEE = Waste Electrical and Electronic Equipment, based on the EU WEEE Directive. Italy has implemented its own national WEEE regulations.
Producers and sellers placing electrical and electronic equipment (EEE) on the Italian market must finance and manage the collection, recycling, recovery, and environmentally safe disposal of waste equipment.

Scope of Application

• Temperature exchange equipment: air conditioners, refrigerators, etc.

• Screens & displays over 100 cm²: TVs, laptops, tablets, e-readers, etc.

• Lamps and lighting equipment

• Large equipment (at least one external dimension > 50 cm): large washing machines, dryers, etc.

• Small equipment (≤ 50 cm): hair dryers, electric shavers, etc.

• Small IT & telecoms equipment (≤ 50 cm): mobile phones, routers, etc.

Key Notes

• Labelling: All electrical products must display clear type and recycling information.

• Recycling programs: Sellers must join approved collection schemes for convenient consumer recycling.

• Compliance reporting: Quarterly sales and recycling reports plus applicable fees.

Who Must Register?

Sellers meeting any of the following criteria:

• Companies selling EEE in Italy

• Cross-border sellers directly supplying Italian consumers

• Sellers marketing electronics under their own brand

• All Amazon Italy, eBay Italy, and other platform sellers

Mandatory Compliance Steps for Sellers

① Registration

• Register with Italian environmental authorities

• Obtain a unique WEEE registration number

② Join a Recycling Scheme

• Join an officially recognized waste management system

• Sign a recycling and treatment agreement

③ Regular Reporting

• Declare product type and quantity quarterly

• Submit detailed sales data

④ Environmental Fee Payment

• Pay recycling fees based on equipment category and volume

⑤ Product Marking

• Display the crossed-out wheeled bin symbol

• Provide clear recycling instructions

Special Reminders

1. Platform Enforcement: Similar to Germany and France, e-commerce platforms will mandatorily require EPR registration numbers.

2. Multi‑Country Compliance: If selling across multiple European markets, separate EPR registrations are required for each country.

3. Cost Impact: Compliance adds operational costs; pricing strategies should be adjusted accordingly.